ANDRESS ADVISERS
connecting the dots
Hi, I'm Erin Andress
I help B2B companies transform their paid media from a cost center into their most reliable revenue driver. No fluff, no vanity metrics—just strategic expertise that connects the dots between ad spend and business growth.
From Agency Expert to Strategic Partner
I've always been an entrepreneur at heart, but after 12 years in agency life, I realized something was missing. Most agencies treat paid media like a technical execution problem—optimize for clicks, lower CPCs, increase CTRs.
But that's backwards thinking. Your paid media should be driving business outcomes, not just marketing metrics.
Now I work with a curated portfolio of growth-focused companies, applying T-shaped expertise (deep Google Ads mastery + broad business knowledge) to drive real results. The kind of results that show up in your P&L, not just your dashboard.
The Journey to Strategic Expertise
Agency Foundation
Started in agency life, cutting my teeth on campaign execution and learning the technical foundations of Google Ads, Facebook, and LinkedIn advertising across dozens of client accounts.
Cross-Industry Expansion
Managed campaigns across B2B SaaS, healthcare, e-commerce, and service businesses. Realized that great paid media requires understanding business models, not just platform mechanics.
Strategic Evolution
Developed my "T-shaped" approach—combining deep Google Ads expertise with broad knowledge of analytics, CRM integration, sales funnels, and business strategy. Started focusing on revenue outcomes over campaign metrics.
Andress Advisers
Launched my consultancy to work exclusively with growth-focused B2B companies. Now I focus on a curated portfolio of clients who value strategic thinking and business results over cheap clicks and high CTRs.
What Drives Me
The principles that guide how I work with clients and approach every campaign strategy.
Results Over Reports
I optimize for business outcomes, not dashboard metrics. Every campaign decision is measured against its impact on your revenue and growth goals.
Continuous Learning
20+ hours monthly staying current with platform updates, industry trends, and emerging strategies. Your campaigns benefit from cutting-edge knowledge.
Partnership Mindset
I work with a curated portfolio because quality relationships drive quality results. You're not just a client—you're a strategic partner.
Strategic Thinking
I connect the dots between paid media, sales processes, and business objectives. It's about understanding your entire customer journey.
Efficiency Focus
No time wasted on vanity metrics or busy work. Every hour is spent on activities that drive measurable business impact.
Problem Solving
I believe in doing things right the first time and under-promising with the intention of over-delivering on strategic solutions.
Beyond Business
When I'm not optimizing campaigns or analyzing conversion data, you'll find me pursuing my many hobbies. I believe in living a full life outside of work—it keeps me creative, energized, and brings fresh perspective to the strategic challenges my clients face.
Plus, I have a small menagerie of cats (4) who monopolize my phone's camera roll and provide excellent stress relief between client calls.
Ready to Work Together?
Let's discuss how my T-shaped expertise can help transform your paid media into a reliable revenue driver.
Let's Talk Strategy